Television commercials | Mill Creek Musings

Is it just me, or do others have difficulty understanding some television commercials?

Automobile ads are pretty straight forward. They tout the speed, superior gas mileage, and great looks of the new models. Around these parts car dealership ads are dominated by the ubiquitous Billy Fuccillo. When you decide on a vehicle he’ll be happy to give you a HUGE deal. Auto insurance companies are represented by Flo and her robotic look alike, the deep voiced Allstate guy and my favorite, the talking Geico gecko.

I get the commercials for various over the counter medicines, but the list of possible side effects is a real turn off.

It is the Sprint Friends & Framily cell phone ad that leaves me scratching my head in wonderment. The Frobinson framily consists of Grandpa, a grey haired black man, Dad who is a talking hamster in a glass ball, and Mom, a cheerful blonde. The hamster says “Framily isn’t even a word”. Heidi, a child who speaks only in French and has animated bluebirds circling her head, reminds him that he likes “Brunch”. Older brother says it is “Tres good”. Goth Gor-don isn’t related but shows up regularly.

I think that what Sprint is trying to get across is that family diversity is okay. They’ll sell a phone to anyone – even a talking hamster.

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