Lake Placid The Empire State Winter Games now have a major advertising partner.
Games’ organizers announced Jan. 15 that Hannaford Supermarkets had signed a deal to become the first presenting sponsor of the Winter Games, which will take place from Feb. 6 through Feb. 9.
“We are very pleased to be able to stand here with a great company like Hannaford,” said ORDA CEO Ted Blazer, a member of the ESG Organizing Committee. “If we really look at this first-time relationship, it is going to be a major turning point for these games and help to take them to another level to propel them into the future.”
“Hannaford’s is thrilled with this new partnership,” Community Relations Specialist Molly Tarleton said. “Lake Placid and the region has such a unique place in Olympic History and we are looking forward in helping to advance the legacy of winter sports here.”
Hannaford will be the exclusive retailer of the Empire State Winter Games pin, which will be on sale for $4.99 at local stores within the chain. They will also be offering three Lake Placid getaway vacation packages through a drawing to be held at their stores throughout the Northeast.