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State announces new site to promote Adirondack touring

— Governor Andrew M. Cuomo today announced the launch of a new interactive Adirondack recreation planning tool to promote tourism attractions in the Adirondack Region and spur economic development opportunities.

The portal, found at VisitAdirondacks.com, was created in partnership between cross-regional organizations—The Adirondack Association of Towns and Villages (AATV), Center for Economic Growth, and Central Adirondack Partnership for the 21st Century—and funded through the Governor’s Regional Economic Development Council initiative.

“The trip planning portal we are unveiling today on VisitAdirondacks.com features all you need to know to plan a great trip to the Adirondacks,” Cuomo said. “Spanning six million acres, the Adirondack Park is a vast region that has tremendous recreational and tourism opportunities for residents and visitors alike. With this website, we are making it easy for visitors to find and choose the activities and attractions they want to explore. I applaud all the partners who collaborated on this initiative that will boost our efforts to promote the local tourism industry and create new economic opportunities for the region.”

The Adirondack Park Recreation Web Portal will provide residents and travelers to New York’s six-million-acre park, which spans parts of the Capital, North Country and Mohawk Valley regions, with the ability to map their visit with a concise list of recreational opportunities, amenities, lodging, and restaurants, as well as off-the-beaten-path attractions and travel preferences, via the Adirondack Regional Tourism Council’s official website, VisitAdirondacks.com.

A mobile app is scheduled to launch in the coming weeks and will provide on-the-go users with the same planning options available on the portal.

Funding for the project was awarded by Empire State Development, through the Regional Economic Development Council initiative, as well as from the Capital Region’s Center for Economic Growth (CEG).

“The development of this interactive web portal and app is very exciting for the small towns and villages of the Adirondacks that play host to the Forest Preserve,” Adirondack Association of Towns & Villages President Brian Towers said. “The multitude of recreational opportunities that exist within those communities is unparalleled, and we believe that this tool will expose those less traveled areas of the Park to new visitors, thus leveraging the economic benefits associated with increased tourism.”

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