continued “A domain name should be simple, relevant and credible,” he said. “The internet is like a highway. To get from Point A to Point B you need an automobile. On the internet the automobile is your domain name.
“I researched the internet and found most of the web searches related to Lake George hotels, so I purchased the domain name www.LakeGeorgeHotels.com,” he said. “The site is much more than just a listing of hotels, but that domain name attracts people who then can learn all about the region.”
Risman is always thinking about internet opportunities and has purchased 125 domain names, including www.WorldsLargestGarageSale.com and www.LakeGeorgeFishing.com
“In the past 30 days I’ve built several websites,” he said. “I build them and see if there is interest. If not, I take them down.”
The website business is not expensive, Risman said.
“It costs $8-12 to purchase a domain name,” he said. “For $100-$150 you can build a site. For well under $200 you can have your own website.”
Work doesn’t end with the creation of a website, though. Risman said sites must have material that is constantly updated and relevant. Webmasters need to also study traffic to their sites and make them attractive to search engines such as Google.
“I’m constantly working on the website,” he said. “If I have five minutes here or there, I update the site. I work on it while I watch the news.”
Risman stressed his website efforts are a sideline. His primary business of operating Golden Sands Resort, a 26-unit lodge he has owned the past 26 years.
Many businesses rely on chamber of commerce and county tourism websites to promote their efforts. Risman is critical of those sites, which he believes are often unfriendly for users and often have out-dated material.
There are also professional tourism websites, he said, but those can be costly.