continued “When we talk tourism and tourism marketing, the Adirondacks are the primary driver of why people come here,” McKenna said. “All of our research clearly shows that outdoor recreational activities are the No. 1 driver on a year-round basis.”
By combining marketing efforts — which is already happening with some outdoor recreation activities — Hamilton and Essex counties can be more efficient.
“What we don’t want to see is inefficient use of duplication of efforts for the same messaging and the same type of marketing,” McKenna said. “I think everybody’s starting to understand that consolidation from that point of view is a good thing.”
The contract would be for one year, starting Jan. 1, 2014.