continued The words “Since 1897” anchor the bottom of the design in black letters.
“We really wanted to celebrate our history in this logo, so it was important that people know this winter carnival dates to the 1800s,” Kurtz said. “Starting as a simple one-day event in 1897, the Winter Carnival has grown into a communitywide, 10-day festival that brings thousands of people to the village. The impact of Carnival on Saranac Lake is significant, and this new logo will help in marketing the event for many years.”
The previous logo dates to 1991, and Committee members were eager to create a fresh design in color, especially during the year of the website redesign. The new logo is being trademarked and will be available for licensing on selected merchandise related to the Saranac Lake Winter Carnival. Anyone interested should use the contact link on the website to get in touch with Committee officials.
For more information, visit online at saranaclakewintercarnival.com.