continued “I met tour operators from all over Canada, one-on-one to promote our area,” Brand said, adding that she spent about 10 minutes with each tour operator in a rotating session conducted by the convention officials. “It was like speed dating.”
She said that she also pitches Warren County at the Ontario Motorcoach Association conferences.
“We’ve had a great response — a number of the operators are currently doing a lot of business with us,” she said. “Canada is an important market for Warren County.”
Brand added that one of the approaches the county tourism department takes is to persuade bus tour operators to not just stop by on their way to and from New York City, but to stop for two nights and enjoy the area attractions, rather than just have a meal and leave.
“We are focusing internationally on the Canadian and Chinese markets,” she said. “We continue to pound away at Canada, because we know many tourists are traveling past us toward other destinations,” she continued, noting that many tour operators aren’t aware that Warren County has more than 300 motels.
Kate Johnson, Director of Warren County Tourism, said her department’s personnel attend various Canadian consumer and trade shows. The county also sponsors a television advertising campaign throughout the year, primarily in Montreal, highlighting each season’s activities in the Lake George region.
In addition, the department runs a series of Facebook ads, targeted to women, primarily promoting shopping in Warren County to Canadians, she said. Johnson’s department just last week finished producing a YouTube video touting local shopping, and it’s likely to be aired soon. The department also recently hosted travel writers from across the border. All year long, she added, plenty of brochures promoting Warren County are picked up in duty-free shops near the Canadian border.
Responses from lodging properties to a county occupancy tax survey indicated that about 6 to 7 percent of visitors staying overnight in the county are from Quebec and Ontario, Johnson said.