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Charm’s Hands at new E-town location

Charm Fenoff with her dog Zen celebrate the opening of her new salon on Water Street.

Charm Fenoff with her dog Zen celebrate the opening of her new salon on Water Street. Photo by Katherine Clark.

— “The bread and butter is people in the community and taking care of the locals, and I’ve loved to do that,” Fenoff said. “We try when we can to keep our prices competitive with places like Plattsburgh for salon services and you will still save by staying local.”

The salon gift shop currently offers jewelry, It Works weight-loss products, hair styling equipment, nail polish and care products, locally made candles, and more.

“I really want to do a lot more with this place, in the future make it a place for people to hang out, maybe add a coffee shop,” said Fenoff. “We have the beautiful river behind the shop and it would be a shame not to have people hanging out on the front or back porch once the weather gets nicer.”

The former location on Williams Street had a full gym. Fenoff said though it was a nice addition to her salon, the gym never really took off. The equipment has since been sold off with the exception of a few items such as fitness DVDs and a Horizon Elliptical.

“It was great to have the gym but when it came down to it more customers want a place to tan than the gym,” Fenoff said.

Charm’s is open normally from 9 a.m. to 5 p.m. or by appointment for hair, tanning, manicures and pedicures, and massage appointments. Appointments can be made by calling 524-6520.

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