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Charm’s Hands at new E-town location

Charm Fenoff with her dog Zen celebrate the opening of her new salon on Water Street.

Charm Fenoff with her dog Zen celebrate the opening of her new salon on Water Street. Photo by Katherine Clark.

— Charm’s Hands in Elizabethown has moved into a space its owner can now call her own on Water Street.

“I own the my business and the building,” said salon owner Charmain “Charm” Fenoff. “Now I get to pay for my own retirement instead of someone else’s.”

Charm’s Hands had a soft opening at the new location on March 1 for tanning, massage, hair and nail services. Fenoff said a formal grand opening will be held at a later date.

Fenoff moves with cosmetologist Aimee Adams to the new location.

The two-story building has rooms for tanning, massage, a break room/kitchen, salon area and office spaces on the second floor.

Fenoff said as they settle into the new location, she hopes to expand the building to offer more tanning beds and another space for massage.

“Since we opened people have been coming in and tanning around the clock, hopefully in the future we can bring in more beds,” Fenoff said. “The building keeps on getting smaller the longer we are here and there is a lot I would like to do here.”

Under the previous owner, the building had been pre-approved by the town for the construction of a five-space parking area. Fenoff said as soon as weather permits they will begin construction for that.

Since the beginning of her career, Fenoff said she has always ran her own business. She started out as a masseuse working at a salon in Keene 13 years ago after completing her degree in massage therapy from North Country Community College in Saranac Lake. For the first year, she trained to become a cosmetologist and received her license.

After working out of a salon in Keene, she rented spaces in the Port Henry-Mineville area, Lewis and various other locations before settling her business in Elizabethtown.

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