Free Community Newspaper

Thoughts from Behind the Pressline

What has made the free community newspaper concept work so much better than that of the paid newspaper concept is the indirect relationship to what’s expected in return from the person who receives the free community newspaper. Our industry was built on the premise that if the information provided is of strong value to the recipient, the funding for such a product would be derived not from the recipient but from the community that seeks to provide the information to the general public. In other words, we don’t think you should have to pay to receive information from advertisers whose revenue to the publisher can more than compensate for the costs of providing the service.

Free community newspapers have been around in one form or another for as long as man has existed and it’s why they will continue to be around for as long as man inhabits this globe.

The free community newspaper industry, under its national marketing association PaperChain, has recently chosen to celebrate its service to the nation in July each year. The effort will be joined by more than 2,000 free community publications throughout the nation. Every one of these publications has elected to prove their circulation claims by undergoing a rigorous third party audit. In the areas served by these papers, it has been reported that more than 97 percent of the homes in those communities receive the paper free of charge, making it an irreplaceable valued service.

This free community newspaper is proud to be a part of this independent movement and encourages all of its readers to enter a national contest by logging onto http://www.paperchain.com/contest. One lucky reader will win a $500 gift certificate to a local establishment in their immediate area.

On a personal note, I’m also pleased to announce that Denton Publications’ own Scarlette Merfeld is the national chairperson for this event and DJ Alexander has been chosen to provide all the creative artwork for the celebration. Watch this publication for more details.

Dan Alexander is associate publisher of New Market Press and publisher and CEO of Denton Publications. He may be reached at dan@newmarketpressvt.com or dan@denpubs.com.

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