ROUSES POINT— Rose Letourneau doesn’t think people in Rouses Point should have to drive to Plattsburgh to buy a pair of socks.
Letourneau also thinks those same people should have access to affordable, fashionable clothing.
And so, Border Boutique was born.
If you go:
What: Border Boutique
Where: 117 Lake St., Rouses Point
Hours: Tuesday: 10–6 p.m., Wednesday, 9–5 p.m.; Thursday and Friday, 11–7 p.m., Saturday, 10–3 p.m.
The goal, she said, was to offer, “fashion and more at hometown prices.”
“This is something I’ve always wanted to try, and there isn’t anything like this in Rouses Point,” Letourneau said. “This is good for the area.”
The Lake Street shop, located at the former sight of Pearl’s Department Store, opened Tuesday, May 21.
Now, instead of the general merchandise offered at Pearl’s, there is a variety of brand new clothing items for all ages, from newborns to adults.
There is also footwear, including sandals, work boots and dress shoes.
The items run the gamut from casual to formal, and to round things out Letourneau has a bridal and formal wear department for women that has prom dresses, bride’s maid dresses and wedding gowns.
For those looking to accessorize, Border Boutique also has a wide array of purses, wallets, jewelry, sunglasses, hats and scarves.
The boutique also sells olfactory delights like perfume and cologne.
Starting up a new business has kept Letourneau busy, but she’s had some help.
She has one full time and one part time employee, and her family has been there, too.
“My husband, Arsene, and daughter, Rachel, have both been very supportive of this,” Letourneau said.
Rachel, who is eight, was particularly enthusiastic about helping Letourneau set up the different displays throughout the store.
But family help isn’t the only kind of help Letourneau has received.
Border Boutique is one of five new businesses that opened with the help of a New York State micro enterprise grant.
To be eligible for the grant, Letourneau had to first take a 16-hour course on starting a new business.
“It was an intense course, but it made me ready to open this business,” Letourneu said. “Grants like this can really help places like Rouses Point.”
Border Boutique accepts cash, checks, all major credit cards and accepts Canadian money at par value.