Video contest challenges Indian Lake students

Middle, high schoolers asked to make promotional video of town

— The newly formed Indian Lake Community Development Corporation is challenging middle and high school students with a video contest that will be used to market the town to visitors and people who are looking to relocate to the Adirondack Park.

Moreover, members of the Community Development Corporation Board are hoping that some of the students may think about settling down in their hometown after participating in this project.

“One of the things we’ve agonized over is young people grow up and leave because they don’t see any opportunities in the North Country, so we saw this as a way in which to build interest and see what the potential was in the Adirondacks for our future,” said Sally Stanton, chairwoman of the Indian Lake Community Development Corporation, which was formed from the Indian Lake Planning Committee in December 2012.

Stanton has seen enough children raised in Indian Lake and move away; she taught middle school math and English for 34 years at Indian Lake Central.

The Adirondack Park Regional Assessment Project (APRAP) report of 2009 showed that the population in the Adirondack Park is aging:

“Park residents average just under 43 years of age, older than any state for median age. By 2020, only the west coast of Florida will exceed the Adirondacks as the oldest region in America.”

That’s troublesome for town leaders, and Stanton hopes this video contest could help reverse the trend.

“That’s our hope, and that’s looking down the road, but we have to start somewhere,” Stanton said.

The theme of the video contest is “Live, Work, and Play in the Adirondacks.” That’s a theme many chambers of commerce — such as the one in Tupper Lake — have adopted to attract people to their communities. And that’s what Stanton’s group is looking to do.

“Certainly it’s a great marketing tool, but it’s also a way for kids to take a closer look at exactly what and who are here,” Stanton said.

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