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Valentine’s Day means big business for local florist

Tracey Sayre prepares a dozen roses for Valentine’s Day. Sayre has already started to receive advanced orders for Feb. 14.

Tracey Sayre prepares a dozen roses for Valentine’s Day. Sayre has already started to receive advanced orders for Feb. 14. Photo by Keith Lobdell.

—  In front of the counter, Valentine’s Day is a chance to find the perfect gift for that special someone, which may end up being a flower arrangement.

Behind the counter, Valentine’s Day is the busiest event of the year, according to Tracey Sayre of Flower Designs By Tracey in Westport.

“We have been known to work 48 hours straight through to Valentine’s Day just to have the orders processed and ready to go,” Sayre said. “We work around the clock to get the orders out.”

Sayre said that during Valentine’s Day, she adds to her staff in order to complete orders and deliveries, sometimes making it a family affair with her husband and son helping out.

To prepare for the big day of romance, the shop ordered roughly 1,500 roses and plenty of carnations to be ready for the rush.

“It is always important to know what you need to be ordering in terms of the amount of flowers that are needed,” Sayre said. “We need to make sure that we have the order set and that they are in the shop before Feb. 14 so we are ready to go.”

The shop has been taking advantage of the internet for pre-orders, which Sayre said has been a benefit.

“We have some who pre-order their arrangements, but we have a lot of last-minute people,” she said. “We try and accommodate everyone as much as we can.”

Sayre said she not only works with the flowers, but has several additions pieces that bring an added flair to the gifts.

“You can have fun with the flowers and the arrangements,” she said. “We also have balloons, candy and teddy bears. The bears have been very popular.”

For more on Flower Designs by Tracey, call 962-2000 or visit designsbytracey.com.

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