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Adirondack tourism plans discussed

Essex County Board of Supervisors

Essex County Board of Supervisors Photo by Keith Lobdell.

— As the summer months wind down, officials from a pair of organizations that promote tourism in the region spoke about the year and the impacts of the business locally.

“The summer has overall been pretty decent, even though it started out a little wet,” Regional Office of Sustainable Tourism (ROOST) Director Jim McKenna said. “It certainly looks like things are going OK. I think that the governor gave us a good push with the whitewater event.”

McKenna presented members of the Essex County Economic Development Committee with a state report on the impact of tourism in the Adirondacks during its Aug. 12 meeting.

“Tourism in the Adirondacks is a 1.2 billion dollar business,” he said. “Every family would have to pay about $2,800 more in taxes if it were not for tax revenue generated by tourism in the Adirondacks.”

McKenna said that Essex County is the second ranked county in the Adirondacks when it comes to funding for tourism by the state, following only Warren County.

“Warren County is 43 percent, Essex County is 29 percent,” he said. “And $356,000 spent on tourism in Essex County and 34 percent of Essex County labor is generated by tourism.”

Also at the committee meeting was Janet Kennedy, director of the Lakes to Locks Passages program. She said the organization has been working with National Geographic when it comes to their web page.

“The collaboration with National Geographic helps us with our website and we get to use the yellow box of National Geographic, which has brought a lot of attention,” Kennedy said.

Kennedy said that Lakes to Locks also plans on creating a mobile application.

“The mobile app will be designed to give a multi-day experience so that the visitor is going to want to spend the night,” she said.

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