Adirondack Challenge debrief meeting closes with the awarding of the events “Finish” banner to the Town of Indian Lake and Town Supervisor Brian Wells; (left to right) Brian McDonnell, Neil McGovern, Jeff Byrne, Bill Farber, Christine Pouch, Ross Levi, Jim McKenna, Brian Wells, Vonnie Liddle.
Photo by Bill Quinlivan.
Indian Lake A coalition of Adirondack Challenge organizers from the state, region, county and town levels critiqued the first-ever event Aug. 6 at the Indian Lake Ski Hut.
They had put the word out to the community that a debrief of sorts was to be held to investigate how the community at large felt about the Challenge and to hear what worked and what needed to be improved. Also on the agenda was the objective of hearing from community members as to whether they wanted to host future events. The 2013 event was held July 21-22 in Indian Lake.
The coalition of organizers included:
•Bill Farber, Chairman, Hamilton County Board of Supervisor
•Ross Levi, Vice President of Marketing Initiatives for Empire State Development
•Ron Ofner, Director of the Adirondack Regional Tourism Council (ARTC)
•Jim McKenna President and CEO of the Lake Placid Convention and Visitors Bureau (CVB)/Regional Office of Sustainable Tourism (ROOST)
•Jeff Byrne, Senior Vice President, Olympic Regional Development Authority
•Brian Wells, Indian Lake Town Supervisor
•Neil McGovern, Supervisor, Town of Lake Pleasant
•Christine Pouch, President of Indian Lake Chamber of Commerce
•Vonnie Liddle, Town of Indian Lake Events/Activities Coordinator
•Bob Rafferty, owner of Adirondack Rafting Co., Indian Lake, and president of the Hudson River Professional Outfitters Association
•Brian McDonnell of the Adirondack Watershed Alliance
Farber served as moderator for the organizer group and resident attendees. He opened the meeting with a personal “thank you” to the town of Indian Lake and offered the same from the whitewater rafting community, the Adirondack region and Hamilton County.
From his personal perspective, the level of advertising and promotion that came out of the event exceeded any expectations, Farber said. The event was immediately followed by media coverage at the local and national level and provided fodder for the current I Love NY campaign focusing on whitewater rafting. He explained that the Adirondack Challenge generated a high level of excitement for hosting events throughout the region.