Rafting with Beaver Brook Outfitters, based in Wevertown, which specializes in whitewater rafting trips on the Hudson River
continued The goal is to attract more than 3,000 spectators and festival attendees. The whitewater race would have 25 teams with six people in each raft, guided by a New York state licensed guide. The flatwater race would have 125 international competitors. And there would be at least 10 cultural and social events prior to race day.
Partners would include the Adirondack Watershed Alliance and the Hudson River Professional Outfitters Association in conjunction with the Adirondack Challenge Steering Committee. Marketing and promotion would be handled by I Love New York.
The Adirondack Challenge is designed to highlight the Adirondack Park as a tourism region. In its first year, a July festival would “set the stage” for a 2014 event in the spring, when whitewater rafting conditions are typically optimal.