Schroon Lake Schroon Lake continues to make advances in tourism.
That’s the assessment of the Schroon Lake Tourism Council. The group, which formed four years ago, recently met to review steps in its master plan and to discuss future activities.
“The purpose of the committee is to identify and implement activities that directly support the blueprint (master plan),” said Roger Friedman, a council member. “Schroon Lake is not unique in the challenge that it’s year round and second home populations struggle to support all services and amenities desired by the residents. Thus, there is an emphasis on improving and expanding the tourism experience which will improve revenues and potentially create additional year round jobs.”
The master plan, adopted in 2009, was completed with the assistance of a consultant from Egret Communications. The project was part of a Smart Growth grant awarded to Essex County.
The blueprint contains specific actions, including the formation of a tourism council to operate under the auspices of the Schroon Lake Chamber of Commerce.
One of the key aspects of the master plan is lodging. The 2009 report cited the need for new, upgraded tourism accommodations in Schroon Lake and progress is being made, Friedman noted.
“The past year saw encouraging results — new rental units are in the works at Witherbees, Woods Lodge on Schroon Lake has been purchased with the plan to create an upscale lodging facility, comprehensive remodeling at the Word of Life Inn has taken place with a family oriented emphasis, two other lodging projects appear to be making progress and two older motels have received funding from the town of Schroon’s Revolving Loan Fund for renovations,” he said.
And there have been other successes.
“The new Memorial Day festivities had good participation (in 2012) and this event was an excellent kick-off for the summer season,” Friedman said. “The cancellation of the dog sled races was a setback, but with good snow we should be better prepared for 2014. There also appears to be interest in restarting the snowshoe race in the Hoffman Notch area.”