Use social media in promotions

Chamber Connection

Certainly every business or organization needs to have an online presence in some capacity. I certainly suggest all businesses and organizations having a website and using one social media account as long as you are able to be an active user and update information on a regular basis.

In addition there are some other online sites that you could use to promote your business. I suggest checking these sites out and look at adding them in addition to social media into your marketing plan. Living Social, Jump On It, Expedia, Bruce and Hobbes Daily Deals and many more. In addition online advertising with media outlets including newspapers, radio, TV and others are options certainly worth exploring to drive visits to your website and business.

I will end this month’s article by saying don’t worry if you are uneasy about using a social networking site. Come to one of the seminars the chamber will be offering on social media or stop into the chamber office for guidance. We would be even happy to help you get started. And yes there can be negative aspects of using social media. Be sure to respond to all comments both positive and negative but do not get into arguments. Stay positive! As in everything it is important to be careful about the information you are sharing.

Some of the content included in this Chamber Connection was provided from an online article titled “Using Social Media to Promote Your Business” by Shannon Below and Joel Elad.

To learn more about the Ticonderoga Area Chamber of Commerce visit www.ticonderogany.com or visit us at 94 Montcalm Street, Suite 1 in downtown Ticonderoga.

Please feel free to stop by to share your ideas, concerns, thoughts and positivity with me. You can also reach me at 585-6619 or directly at mcourtright@ticonderogany.com. I encourage you to all become a fan of the Ticonderoga Area Chamber of Commerce on Facebook to stay up to date with news, events, see photos and more.

The Ticonderoga Area Chamber of Commerce is a private not-for-profit organization that serves, markets and promotes the Ticonderoga area including, Ticonderoga, Crown Point, Hague, Moriah and Putnam. For more information on the Ticonderoga Area Chamber of Commerce, please visit www.ticonderogany.com, “Like” the chamber on Facebook or follow TiconderogaADK on twitter.

Matthew Courtright is executive director of the Ticonderoga Area Chamber of Commerce.

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