One effort has middle school students working on media advocacy and analyzing advertisements that promote alcohol.
Another group brings parents and their children together for education and discussions.
Some people are mailing information to be displayed in doctor and health-care offices.
Yet another partnership promotes improved relationships between students and the community around them.
Mathews said one effort works on overcoming stigma, so that, for example, students realize not all their peers are drinking and there are other activities available on a Friday night.
Mathews, who studied education in college and worked for Upward Bound, believes the efforts are working.
“I think we are making a change,” she said. “This is not just a half-hearted effort.”