Saranac Lake village moves toward tourism signage plan

Finance Committee approved

Saranac Lake Board of Trustees

Saranac Lake Board of Trustees Photo by Andy Flynn.

— The village of Saranac Lake will be getting a signage plan that will help visitors navigate around the community.

Village Board members called it a “wayfinding plan” Monday, May 14, when they approved $20,250 to hire Alta Planning & Design to complete the project. They will use Urban Development Action Grant money set aside for business promotion and 90-Miler Blueway grant funds to pay for it.

“The village has need for consistent wayfinding and business promotion signage that enhances the visitor experience, makes it easier for bicyclists and pedestrians to follow trails and walking loops and promotes businesses and downtown in a manner that positively brands the community,” states the village resolution.

But not all trustees were in favor of hiring an outside firm. The resolution passed 3-1, with Tom Catillaz, Barbara Rice and Paul Van Cott voting in favor and Elias “Allie” Pelletieri voting against.

“This seems like a lot of money to spend on something that I thought we could do ourselves,” Pelletieri said. “The $20,000 should be used to build the signs, actually put them there. I just don’t think we need to spend $20,000 for the planning of this.”

Community Development Director Jeremy Evans said he doesn’t think a comprehensive, detailed plan like Alta Planning & Design will draft is something the village can do in-house.

“Each individual sign needs actual specific design, both of the contents and also the specifications of the sign itself: the size, what kind of materials are used, working with sign manufacturers to get exact costs; and you do that for each type of sign,” Evans said.

In the end, the village will be handed a specifications manual for every type of sign so when the money becomes available to build the signs, those specs can be handed to the manufacturer.

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