continued For weddings and funerals, Swan and her staff consult extensively with clients to personalize arrangements — to make them particularly meaningful as well as attractive, Swan said.
For funeral arrangements, Swan asks grieving families about the hobbies and interests of the deceased, so the arrangements can reflect them, she said.
“It’s important to personalize the arrangements, because it’s the last gift the families can give their loved one,” she said.
Swan’s enterprise extends beyond floral arrangements, as her retail outlet has a wide variety of household furnishings with an Adirondack or country influence.
The retail store is spacious and decorated with a creative touch, and Swan credited her family and friends for helping renovate the building and setting up initial displays. The store’s walls feature red cedar paneling and counters thanks to her father Robert Witz, brothers Fred and and Frank, as well as Andy McTague. Lots of other work was accomplished by Rebecca’s mother Joyce Witz, and husband Richard Swan, as well as their daughter Kristen.
The store is filled with such items as Amish furniture, tables, chairs, rugs, and a wide array of furnishings and decorative items and gifts including lamps, ceramics, tableware, curtains, pocketbooks, lawn ornaments, candles and knick-knacks.
Rebecca’s Florist also features an array of hanging flower baskets, houseplants and potted flowers, as well as annuals and perennials, all on display in the enterprise’s adjacent greenhouse.
Swan paused from her work and said she appreciated the warm reception she’s enjoyed from her customers.
“I’m happy that people realize and appreciate how much work we’ve put into our business,” she said.