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Cascade Express goes commercial

Advertisements for Hannaford's Supermarket have been placed on the Cascade Express busses run by the Essex County Department of Transportation.

Advertisements for Hannaford's Supermarket have been placed on the Cascade Express busses run by the Essex County Department of Transportation. Photo by Keith Lobdell.

— The Essex County Transportation Department has found a new source of revenue for the Cascade Express.

The Express, which runs between Elizabethtown and Saranac Lake, now features advertisements from Hannaford’s Grocery Store in Lake Placid.

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Advertisements can be seen on the inside of the Cascade Express as well as on the outside.

“There is one ad on the outside of the bus and another on the inside,” Transportation Director Nancy Dougal said. “They (Hannaford’s) had the signs printed and installed on the buses. Our involvement is that they are on the buses.”

Dougal talked about the deal during the June 11 Human Services Committee meeting, where she offered a budget ammendment to increase the revenues to the department by $13,150.

“I believe that we are the first department in the county that is bringing in revenue in this way,” Dougal said. “It definitely makes a difference in our budget.”

Dougal said that the department had been in contact with Hannaford’s since the facility was being constructed.

“They wanted to know if we were going to have a stop there and they have been working with us ever since they opened up,” Dougal said.

She added that while they now have their first advertiser sign on, they are hoping that they will soon have more billboards and placards on their vehicles.

“We are going to continue to look for more advertisers on this bus as well as our other routes,” Dougal said. “The Hannaford ads are nicely done and placed very well, so we feel that we can do more.”

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