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Denton Publications PR Toolkit

DENTON PUBLICATIONS - PR TOOLKIT

Purpose: To empower organizations, clubs and businesses to become part of the newspaper process

Submit your news today.

The Denton Publications staff invites all civic groups, clubs, community organizations and businesses to submit their press releases, event photos, and calendar items for inclusion in our weekly newspaper and website.

5 EASY STEPS

  1. Assign a publicity person.
  2. Select a newsworthy topic (special event, promotion, fundraising campaign, etc.).
  3. Write a press release with the basic information (photos are optional).
  4. Send the press release and/or photos to the newspaper editor.
  5. Read about your organization, club or business in an upcoming issue.

We’ve included these tools to help you make submissions, including specifications, deadlines and contact information.

If you have any further questions, please contact the Denton Publications Editorial Department: John Gereau, Managing Editor, Denton Publications, 14 Hand Ave., Elizabethtown, NY 12932, johng@denpubs.com, (518) 873-6368, ext. 214.

PRESS RELEASES & PHOTOS

WHAT to send

Send press releases about your news or events using a standard press release format:

•Media contact: name, mailing address, phone number and email address.

•Date of release

•Body of text: basics of who, what, where, when, why and how

•A person to contact for more information, including phone, email address, and/or website

•Caption and photo credit for any photo attachments

Do NOT send flyers or posters and expect us to write the press release for you.

•Word count: Try to keep press releases to a maximum of 500 words. We reserve the right to trim the text as needed for space, so make sure the important information is at the top.

•Photo specifications: Send the photos as large as you can (minimum of 300 dpi at 6 inches wide). Horizontal photos work best for our layout. Make sure they are color and in focus.

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mediacentral 1 year, 10 months ago

June 21, 2012 Press Conference Announced: Plattsburgh YMCA is Celebrating its 125th Anniversary with a $125,000 Capital Campaign Where: Plattsburgh YMCA When: Tuesday, June 26 @ 11:00 AM Contact: Kevin Killeen; Executive Director 518-561-4290 Something to Celebrate After 125 years, the YMCA continues to meet the needs of the community. Today the Y serves over 2,500 families of all ages, religions and income levels. From quality programs for children, to those that promote healthy minds and healthy bodies for adults and families, the YMCA has evolved with the community. YMCA Anniversary Initiatives As the 125th Anniversary Campaign moves forward, the YMCA is eager to begin implementing changes that will improve everyone’s experience with the Y. • Facility Development: The YMCA is looking forward to adding over 800 square feet of space to the facility. In addition to thousands of families that frequent the Y each year, over a thousand more participate in the programs offered. The facility development will increase the number of programs offered and significantly improve athletic space. • Going Green: The YMCA is has always made efforts to avoid waste and help the environment whenever possible. The 125 Anniversary Campaign will see an upgraded heating system that will increase efficiency and minimize the Y’s ecological footprint. • Waterfront Expansion: Every summer hundreds of children enjoy over 800 summer camping sessions at Camp Jericho. Swimming, basketball, archery, ropes course, arts & crafts, soccer, volleyball, hiking, outdoor cooking, boating, canoeing and fishing are just some of the activities young campers experience at Camp Jericho. The 125th Anniversary Campaign will support an expansion of the waterfront, which will increase water activities and improve the overall camp experience at Jericho. • Bright Beginnings: Even brighter days are in store for the children attending the YMCA’s Child Care program, Bright Beginnings, which provides a warm, supportive environment for infants, toddlers, preschool and pre-kindergarten children. Upgrades to the facility will enhance your child’s first social experience away from home.

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