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Many choices to get the word out

Editorial

While we highly regard the value of newspaper advertising, we’d like to see local businesses and not-for-profit organizations save money by using free marketing services and techniques as well.

In this day of guerilla marketing and purple cows, it’s easy to create cheap systems to spread the word of your special events, products, services, or bona-fide news items ... with handouts, email, Facebook, online newsletters, publicity stunts, business cards, websites, etc. Many of these help our bottom line, with varying rates of success.

We still believe in the strength of print newspaper advertising, and we’re convinced that newspaper websites with fresh content continue to build online readers.

While some daily newspapers throughout the country are cutting back or closing, local weeklies remain strong. Some are even growing.

So, before we head you in the direction of free listings, we’d like to remind you that Denton Publications is one of those strong weekly newspaper companies. We reach more homes by direct mail and newsstands with our free products than any other local newspaper.

During the first week in July, we delivered 37,500 papers in the northern zone (The Burgh, North Countryman and the Champlain Valley and Tri-Lakes editions of the Valley News) and 26,500 papers in the southern zone (Times of Ti, Adirondack Journal and News Enterprise).

And we’ve made a huge investment in our Denton websites and have fresh content every day, not just once a week. Many times we’ve been the first media outlet to cover news through our websites. We broke the news, for example, when the Adirondack Park Agency voted 10-1 to approve the Adirondack Club and Resort in Tupper Lake earlier this year.

Enough about us.

The Saratoga & North Creek Railway is offering free website listings for businesses in towns along the railroad line between Saratoga Springs and North Creek. The purpose is to create a web presence that tells train travelers, “Look at all the great things to do and places to shop, eat and stay in the Adirondacks!” These shouts of joy, some internal but most loud enough to wake a sleeping baby or dog, are expected to be followed by ticket purchases on the railway to destinations north, toward North Creek.

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