NORTH CREEK Business owners in every community along the Saratoga & North Creek Railway are able to list their establishments for free on the railway’s website.
So far, though, only a few towns are taking advantage of this offering. Yet, it’s easy and it’s free advertising.
“I call the form ‘plug and play,’” said Luisa Craige-Sherman, marketing and public relations manager for the Saratoga & North Creek Railway. “It is very easy, and if anyone has ever ordered anything online, or even responded to an online survey, they can do it.”
Saratoga & North Creek Railway officials are encouraging people who operate businesses, attractions and other services to go to their website — www.sncrr.com — and type in their information.
Once on the home page, click on the button titled, “See all there is to do along the First Wilderness Heritage Corridor.”
Then pick the community:
•Glen Hudson Campground
Once a person clicks the community, listings can be made in six categories:
Then click on “List my business here,” and fill out the form. People must include their name, email address, business name, phone number, location relative to the train depot and brief description (maximum of 75 characters). A website address is optional.
So far, only a handful of communities have listings; however, North Creek is ahead of the rest with about 50 listings in all categories, except “winter activities.” Basic information may be uploaded, along with contact information. A website link can be made from the title of the business.
Craige-Sherman recommends that businesses along the entire railway take advantage of this free opportunity.
“We do a huge amount of media advertising far beyond the purse of most local businesses,” Craige-Sherman said. “Plus we tap into a niche of the railroad enthusiasts and senior and bus tours that most local businesses would never market to or have the resources to do.”