Ticonderoga Fort Ticonderoga and the Champlain Bridge project have been recognized by a regional tourism group.
The Lake Placid CVB/Regional Office of Sustainable Tourism (LPCVB/ROOST) awarded Fort Ticonderoga the 2011 Tourism Marketing Award in a ceremony Jan. 12 in Lake Placid.
The 2011 Destination Product Award was presented to the New York State Department of Transportation and the Vermont Agency of Transportation, the team responsible for the new Champlain Bridge.
The Tourism Marketing Award is given to a group or individual who has produced or launched an innovative tourism marketing product or initiative. Fort Ticonderoga was cited for its “America’s Fort” branding and expanded audience targeting through the creation of family activities, special events, re-enactments and the “Art of War” exhibit.
“As part of its strategic marketing plan in 2011, Fort Ticonderoga launched an initiative and rebranding effort that associated the fort with its significant history and the experience visitors will have there today,” said Justin Smith, chairman of the LPCVB/ROOST board of directors. “Aptly identified now as ‘America’s Fort,’ the historic site has also extensively broadened its programmatic offerings to result in a premiere tourism experience.”
Beth Hill, Fort Ticonderoga’s executive director, accepted the award.
“Fort Ticonderoga is honored to receive the recognition for its newly-developed ‘America’s Fort’ brand and related programs,” Hill said. “The ‘America’s Fort’ brand is intended to represent the site’s extraordinary story and to build increased visibility for one of North America’s most beautiful and defining historic sites.”
Fort Ticonderoga’s 2011 marketing strategic plan, led by Albany marketing firm Brawn Media, incorporated the ‘America’s Fort’ brand in all of its messaging including TV and radio commercials, online advertising, news releases and all marketing material.
Hill pointed out Fort Ticonderoga will offer a exhibit, “Bullets & Blades: The Weapons of America’s Colonial Wars and Revolution,” in 2012. There will also be several new programs, she noted.