NORTH CREEK The soon-to-open retail space at the old Mountain and Boardertown ski shop has a new name ... again.
After naming the store Village Shops at North Creek a couple of weeks ago, Iowa Pacific Holdings Special Events Director Debra Goodman announced last week that the new name will be “The Exchange.”
Speaking at the North Creek Business Alliance meeting Feb. 9, Goodman said that, after some market research, she found that the original name was too bulky. It had too many words. The Exchange is better, she said, because it is easier to remember and it is reflective of the variety of locally produced items, “an exchange of talents, skills and arts.”
The Exchange at North Creek will be operated by a store manager and staff independent from Iowa Pacific Holdings, the company that operates the Saratoga-North Creek Railway and that is leasing the store space. The Exchange’s mission is to maintain a destination marketplace that showcases the cultural heritage of the region and drives economic development for the surrounding communities.
The store will include retail arts and crafts, entertainment, workshops, a gallery, a tea house and even visitor information and recreation reservations.
Goodman said The Exchange is currently looking for people to sit on the Board of Directors. Board members will direct the efforts of a professional staff and should bring expertise in finance, marketing, arts, cultural heritage, outdoor recreation, retail, food and beverage or event production.
Interested people should send a letter that includes their expertise and experience to The Exchange, PO Box 535, North Creek, NY 12853 by Feb. 29.
To apply for the manager or other support positions, people can mail résumés to the same address as soon as possible. Artisans interested in selling their products should send an email requesting information to NorthCreekExchange@gmail.com.