continued The lack of snow in lower elevation can slow visits to snow retreats, said Preuninger.
“When there's no snow on the ground where they are, they don't catch the bug,” that sends them out skiing, he said.
Myer noted that when the winter season ends, the trails around Garnet Hill can become an option for summertime excursions for the disabled vet program. He was thinking of nature hikes in the Adirondack wilderness.
Marketing Gore Mt.
Gore Mountain Marketing Manager Emily Stanton said growing their warm-season attractions is an important strategy for keeping Gore awareness high year-round. Yoga, photography and mountain biking sessions keep traffic coming while their Harvest Fest event consistently draws 6,000 to 8,000 visitors to the thawed-out mountain.
Though mountain biking camps are offered, Gore's not looking at competitions there like sister mountain Whiteface, which are both operated by the Olympic Regional Development Authority. Stanton noted that downhill mountain biking on challenging terrain is a very narrow demographic, so working with a broad range of activities — especially family-friendly ones — to keep attendance up is important.
With snowfall down, encouraging awareness of conditions at Gore is a multi-pronged strategy that leverages new media.
“No matter what year it is, snowy season or not, convincing people that the quality of skiing is outstanding and snow cover is good is always a challenge,” said Stanton.
People have busy lives. When the greater capital region or metropolitan New York doesn't have snow, they may not stop and think about snow sports.
Connecting with those busy people means being where they are, like their smartphones and Facebook. Gore has a new mobile site, m.goremountain.com, to cater to the on-the-go browsers. They also respond frequently to posts on their Facebook page and update their main website daily.
Keeping info on the website fresh, fun-to-read and up-to-date is very important, said Stanton, a message that she carries along to Business Alliance meetings on Main Street.