A couple and their child visit a vendor at the May 5, 2012 Adirondack Adventure Festival in North Creek, which was sponsored by the Gore Mountain Region Chamber of Commerce. The 2012 festival received $7,500 in Warren County occupancy tax money from the town of Johnsburg. Photo by Andy Flynn.
continued — •$3,000, Gore Mountain Region Chamber of Commerce annual promotion contract;
•$3,000, snow removal;
•and $1,200, Beautification Committee.
Applications for occupancy tax funding are located on the Warren County website (http://warrencountyny.gov/treasurer/bedtax.php) and town of Johnsburg website (http://www.johnsburgny.com/johnsburg-hamlets.asp).
Project ranking process
(Town of Johnsburg application)
The Occupancy Tax Committee will assess each application and score it based on the following criteria:
Information
•Attractive/professional work potential
•Good distribution plan
•Fosters community image
•Informative, useful
•Delivers tourists into businesses
Beautification
•Welcomes and/or adds comfort for visitors
•Enhances community image and/or spaces
•Long-term maintenance and sustainability addressed
•Appearance (design, color, shape, size) appropriate for space
•Suitability to location
Event or Things to Do
•Number of visitor days and nights
•Season extender
•Relevancy of activity to potential market
•Good marketing plan
•Spin-off to businesses or hamlets
Examples of fundable projects
(Town of Johnsburg application)
-Distributes information about the community
•Websites/brochures/flyers/postcards/maps/posters
•Bus signage
•Kiosk development
•Area branding
-Enhances the image of the town
•Streetscapes/sidewalk plantings/parking lot improvements
•Community signage/murals
•Banners/flags
-Provides something to do within the community
•Enhance recreational attractions/create trials
•Create outdoor theater
•Promote special events
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