continued An average store size is 18,350 selling square feet. In fiscal year 2010 the company had sales of approximately $1.5 billion. It has approximately 13,000 employees.
“The company believes that it has developed a unique retailing concept and niche in these markets by offering a broad range of nationally recognized brand name merchandise with a high level of customer service in convenient locations,” according to the Stage Stores website.
The company generally locates in areas with a population of 20-30,000 within a 10-mile radius, 20-30 miles away from a competitor department store and near a national discount retail store.
The Ticonderoga area is on the low side of Stage’s population target, but its well removed from other department stores and has Wal-Mart located about a quarter mile from the former Grand Union building in Ticonderoga.