United Way fundraising campaign kicks off this Friday with breakfast

— The United Way of the Adirondack Region is setting its sights a little higher this year for the nonprofit organization’s annual fundraising campaign.

Gerald H. Morrow, chairman of this year’s campaign, said the amount the local United Way hopes to raise this year has increased from $750,000 to $775,000. The increase, said Morrow, is based on the growing economic need in the organization’s service area, which spans Clinton, Essex and Franklin counties.

“I’m 110 percent confident,” Morrow said of the team being able to meet the new goal. “I have no doubt that the North Country will come through. They always do.”

The campaign team — which consists of volunteers from throughout the tri-county region — exceeded last year’s goal, proving it can be done and providing the team with the energy it needs to do even more for the 39 partner agencies the local United Way helps, said Morrow.

“That just shows how the North Country pulls together,” Morrow said of exceeding last year’s goal. Morrow, who serves as supervisor of the town of Chesterfield in Essex County, said he was first asked to get involved with the United Way three years ago. Until that point, Morrow didn’t really know what the organization was all about and who it helps, he admitted.

“I’ve got to tell you, my life was probably lacking not knowing what United Way was,” said Morrow.

That’s all changed. Morrow has been a part of the fundraising campaign team ever since, now serving as chair, and also serving as vice president of the local United Way’s board of directors.

“It really makes you feel good to help out your neighbors and the people who are really in need and can’t get services otherwise,” Morrow said of his reason for being a part of the United Way.

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