Yes, in today’s news organization, it’s not enough to attract readers to a news website. Today’s news consumers want a multimedia approach to storytelling. That means words, photos, video and audio. Luckily, our new websites have these features, and we are taking full advantage of them with our storytelling.
When our reporters cover events, we now try to get photos for slide shows and video. We also have the opportunity to put streaming audio files and podcasts on the sites.
We’ve recently been having great fun trying to get breaking news online before our competitors. We want to be “online first” or “first online” because we want you to know you can rely on Denton Publications and our sister news groups — New Market Press in Vermont, Eagle News Group in Central New York, and the Spotlight Newspaper Group in the Capital District — to bring you breaking news that is important to you.
Here is a sampling of recent news stories posted on our websites before anyone else:
•At 6:00 a.m. Aug. 26, two minutes after the Lake Champlain Bridge arch began leaving Port Henry for Crown Point, we had the story online. Within an hour, we had a photograph uploaded. By the end of the day, we had a video online and another story. The next day, we had a 10-photo slide show of the move and another story. We couldn’t print the stories and photos until the following week, but we were able to bring you the latest news with our websites, before anyone else.
•On the morning of Aug. 29, minutes after State Police said they had found another woman’s body in the Great Chazy River, we had the news online. Plus we had video of an eyewitness.
•At 10:52 a.m. Aug. 26, we posted the story of Sophie Clarke, a Willsboro High School graduate who is on the new cast of the “Survivor” television show. (It’s a mystery why the Press-Republican printed, “We had this first online at 5:30 p.m. yesterday,” in its Sept. 13 edition.) We even had the story in two Valley News editions before the PR had it “first online.”
•At 11:29 a.m. Sept. 12, while Gov. Cuomo’s press conference was still in progress, we were the first to post news online that Route 73 between Keene Valley and the Northway was open.
We take pride in giving you the news in print and online and tell those stories in a variety of ways. And we are confident more people will notice our transition from a weekly community newspaper group to a multimedia news organization that continues to focus on local news.