And while I’m still learning all the new language that goes with this new parallel newspaper universe, I’m told the “stickiness” of the new site rivals that of the national average of the most popular websites out in cyberspace. “Stickiness” is the amount of time users spend on the site.
Our staff and the people at EllingtonCMS were really put to the challenge getting the new sites launched. I am so very proud of our staff for their perseverance and ability to solve the many problems with bringing these sites to life and then populating them with your news and information.
The primary key to the new sites’ functionality will be the ability for you to use and interact with the sites, other readers and the staff. The new platform allows us to interact more closely with you and you to interact more closely with us. There is a direct feed between the articles we post and Facebook and Twitter. The Mobile application has yet to be deployed but will be shortly, giving readers multiple ways to receive their community news and updates to breaking stories.
As technology and reading habits change, our goal is to offer you every possible platform choice. We don’t see our 17-unit printing press going away anytime soon, but the ability to get news to you via many methods as quickly as possible will assist us in staying competitive.
Once the sites are fully built out, we plan to invite many of our independent printing customers to join our network. By offering this service, the addition of their local news will add to the usefulness of the site.
For over 60 years Denton Publications, frequently called the “little company that could,” has found ways to overcome many obstacles and continued to meet the needs of its customers. We hope this new offering proves to be just as important to our future as was the installation of our offset printing press way back in the 1960s.
Oh, and one last thing. You’ll start to see user Blogs begin to populate the site. Anyone can place a Blog up on the new site. Just go to Blogs and click on the tab to create one. Of course, we’ll have to approve the content for safety purposes but it’s just one of the many new and exciting features available to you. So go surfing, enjoy the new features and let us know what you think of our new websites.
Dan Alexander is publisher and owner of Denton Publications. He may be reached at firstname.lastname@example.org.