The Saranac Lake Village Board of Trustees unveiled the new "Saranac Lake, Inc." initiative earlier this week.
The "I-N-C" in "Inc." stands for "Innovative New Commerce." Through this new program, trustees hope to promote businesses within the village.
Additionally, the proposal aims to develop a marketing package to draw attention from potential retail developers.
Mayor Clyde Rabideau says the initiative will be at least a one-year project. He adds that the village will be quite aggressive in promoting its businesses.
"We have to recognize, as we lay out these initiatives, that Saranac Lake is home to not just 5,400 residents, but over 280 businesses," he said. "And we are the commercial and institutional center of the Adirondacks."
The draft version of the plan aims to build a support network and showcase existing businesses, while also looking to attract new, job-creating businesses to the village.
Rabideau says work is under way on an online directory that will be free for any business physically located within village limits. Officials have reserved a web domain called www.saranaclakeinc.com - which may eventually become the home of the village's website.
As part of the initiative, Rabideau says officials are developing a retail marketing package.
"We've learned a little bit, through recent contacts with developers and retail chains, about what demographics and what property data these organizations need for them to really assess our area for retail expansion," he said. "This isn't going to happen tomorrow, we're hoping within the next year, but we've learned a lot and we'd like to take advantage of the information that we've garnered, to put together more of a marketing package to present to these developers and retail chains."
Community Development Director Jeremy Evans says a marketing package let's potential developers know that their retail business is a good fit for the community.