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Elvis Fest producer goes national

LAKE GEORGE - It started in Lake George, and now it's going to Las Vegas.

In 2003, Jason Sherry attended a meeting hosted by the village of Lake George, where two Elvis tribute artists (impersonators) told the gathered crowd about a huge event held in Collingwood, Ontario that draws over 30,000 Elvis fans to a small town just like Lake George.

While the LakeGeorge.com Elvis Festival (now in its eighth year of production) has not yet attracted 30,000 spectators, it has fast become one of the Lake George Region's cornerstone events.

The annual four-day event brings over 4,000 spectators to Lake George and the surrounding community.

Sherry's company, Sherry Management, LLC took over the event from the group of Lake George area businesspersons who had been running it in time for the 2007 festival.

"The group was getting worn out," Sherry said. "It's hard to produce an event of this calibre year in and year out without a paid staff."

After running the event successfully for a few years, the company set its site on expansion.

"People kept asking us what other types of festivals we could produce," he said. "After months of deliberation we came up with the idea of producing similar Elvis Festivals in other locales around the country."

Their first Elvis venture outside of Lake George was the New England Elvis Festival, which was first held in Manchester, N.H. in 2009. Since then, Sherry Management, LLC has added a new Elvis Festival to their schedule each year with the Pocono Mountains Elvis Festival being introduced in 2010 and the new Las Vegas Elvis Festival scheduled to be held for the first time this July. The event will be held at the legendary Las Vegas Hilton in the room where Elvis performed during his sold-out run in Las Vegas.

Unlike the other three Elvis Festivals, this festival is a co-production of Sherry Management, LLC and two partners, Ambassador Enterprises, Inc and John Stuart Productions, Inc. Together, Ambassador and Stuart produced an Elvis event called Heart of the King in Las Vegas in 2010. The Las Vegas Elvis Fest is an evolution of that event.

For more information, call Sherry Management's Elvis Festival Hotline at 518-681-7452, email Info@ElvisFestival.com or go to www.ElvisFestival.com.

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