LAKE GEORGE - The founding Ironman Lake Placid Ironman promoter is bringing his newest event, Centurion Cycling, to Lake George in 2012, and marketing efforts were officially launched on March 24.
Originally slated for a June 2011 opening, Centurion Cycling is now committed to holding a three-day series of cycling races and family-oriented events in and around Lake George June 22-24, 2012.
There will be a Friday night Hill Climb, a 25-mile ride and Kid's Ride on Saturday, and the 50- and 100-mile races on Sunday, according to a Centurion Cycling press release.
"We are very fortunate to be in the business of providing opportunities to help people get fit and change their lives in positive ways," said Centurion Cycling Founder Graham Fraser. "Cycling can do that for so many people, it's all inclusive."
As the CEO of Ironman North America, now called North America Sports, Fraser brought Ironman to Lake Placid in 1999. Now he is operating the Centurion Cycling event series, which debuted in Colorado, Wisconsin and Ontario in 2010. Two races - Wisconsin and Ontario - will be held in 2011, and the New York event (Lake George) will debut in 2012.
Centurion Cycling's mantra is "Racers Race, Riders Ride," and race officials said they "will strive to draw all types of cyclists to Centurion New York to enjoy the picturesque roads and mountain scenery of the Adirondacks."
"Our goal is to provide an unparalleled athlete experience for our participants, something they can't get anywhere else," said Race Director Tim Hyland.
The start and finish of the races will be held on Beach Road in the village of Lake George. The C50 race will take cyclists north along Route 9N through Bolton Landing, northwest to Chestertown, south to Warrensburg and back to Lake George. The C100 race will head north on Route 9N through Bolton Landing and Hague, west to Chestertown, Pottersville, Olmstedville and North Creek, south through Warrensburg and back to Lake George.
Officials from the region said they are excited that Centurion Cycling will be coming to the area.
"Through our partnership with Centurion Cycling, we have a great opportunity to showcase our area as a premier cycling destination to thousands of cyclists and present all that Lake George and Warren County have to offer," said Michael Consuelo of the Lake George Regional Chamber of Commerce & Lake George Regional CVB, Inc.
For more information about Centurion New York, including course maps and the event schedule, visit www.CenturionCycling.com.