Don't underestimate your employees

I just have to say thank you for the overwhelming and encouraging responses I and the staff have received from last week's column, regarding our plans to bolster the news content of the papers. Many people seemed surprised that we employed the number of full time news reporters we do and that they possessed such vast experience in their field.

Perhaps it's just human nature but all too often we underestimate what the employees of local companies are capable of producing. And while the grass tends to look greener elsewhere, I was reminded many times over this past week by many individuals that modern technology has seduced us into looking past the local connections in our back yards. Buying local means supporting your friends, family and fellow local taxpayers. The burden we all share supporting our local schools and governments will only come from those paying taxes locally.... but that's a subject for another day.

The other big revelation that seemed to come from last week's column was the extended reach of our community papers. With a total audited distribution of 72,051 in the six North Country Publications, we direct mail 54,732 papers into the immediate service area of the papers. Another 14,405 are picked up at stores and newsstands across Clinton, Essex, Warren and Franklin Counties and we have 2,914 individuals who subscribe to the paper either in print or online.

Since our papers zero-in on the local communities they serve it came as a surprise to folks that our total coverage was as wide spread. In the past we hadn't shared much news between our own papers, which perpetuated the impression that we had a modest reach. But the feedback we are receiving tells us that you need the news from the entire region as much as you need the hyper-local news and that our planned intentions are exactly what you want to see from us.

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