TICONDEROGA - Beth Hill believes Fort Ticonderoga and the community are linked; what's good for the fort is good for the town.
"Fort Ticonderoga is one of America's greatest treasures," said Hill, the fort executive director. "Because the town of Ticonderoga is directly impacted by the fort's attendance, tourism growth at the fort and region will certainly have a very positive impact on the town. That's very exciting."
Hill now has an even greater role in the local economy. She has been elected to the board of directors of the Regional Office of Sustainable Tourism/Lake Placid CVB (ROOST), formerly known as the Essex County/Lake Placid Visitors Bureau.
"I'm absolutely delighted to serve on the Regional Office of Sustainable Tourism," Hill said. "Serving on the board allows me to directly participate in the region's destination planning and helps place Fort Ticonderoga on the forefront as a major attractor to the region.
"As you well know, the region is dependent on tourism for its sustainability and attractions such as Fort Ticonderoga play a major role in the region's economy."
While Hill is the face of Fort Ti, she promises to work to promote the entire Ticonderoga area.
"My role on the Board extends beyond Fort Ti and Ticonderoga into the greater Lake Champlain region," Hill said. "It's this comprehensive approach to destination planning and marketing that will make the industry even stronger and give more value to all the county's residents.
"It is a great honor to serve the region in this capacity and I'm thrilled to have the opportunity to be part of the regional tourism leadership," she said.
The board of directors, responsible for governing the organization, is comprised of 15 individuals, with at least one director from each of the four tourism regions in Essex County - the Lake Placid/High Peaks, Lake Champlain, Schroon Lake and Whiteface regions.