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ROOST elects board of directors

The Regional Office of Sustainable Tourism has elected its board of directors and slate of officers for 2011.

ROOST, also known as the Lake Placid Convention and Visitors Bureau, promotes tourism and destination marketing for Lake Placid and Essex County.

Justin Smith of the Northwoods Inn and Prestige Hospitality Group will chair the board of directors this year. Ed Finnerty of Champlain National Bank will act as vice chair, and Joe Kelly of Glens Falls National Bank is second vice chairman.

Mike Beglin, owner of Beglin's Jewelers, is treasurer and Jenn Webb of the Golden Arrow Resort is secretary.

The board of directors is responsible for governing ROOST and consists of 15 individuals representing Essex County's four tourism regions - the Lake Placid/High Peaks, Lake Champlain, Schroon Lake and Whiteface regions.

Beth Hill, executive director at Fort Ticonderoga, will represent the Lake Champlain region. Bob Hockert, who owns the Little Peak Chalet and Clearwater Camp vacation rentals, will represent the Whiteface region.

Joe Kelly will represent Schroon Lake.

The rest of the board features Deborah Fitts of the Lake Placid Sinfonietta; Mary Ann Hawley of Parajax Inc.; Kate Fish of the Adirondack North Country Association; Deb McLean of the UPS Store; Jamie Rogers, energy program coordinator at ANCA; Charlie Cowan, financial consultant with Janney Montgomery Scott; and Carol Brown, president of North Country Community College.

Jim McKenna is president and CEO of ROOST and the Lake Placid Convention and Visitors Bureau.

"With representatives from diverse facets of the business community, including lodging, retailers, financial institutions, attractions, the arts and educators, the board of directors represents a broad range of perspectives and expertise," he said, adding that the board commits a significant amount of time to promoting tourist destinations in Essex County.

McKenna also thanked the boards outgoing director, Don Poulsen of Swedish Hill Winery, for his hard work and dedication.

The board's new chairman, Justin Smith, says he's optimistic about the coming year.

"With the upcoming opening of the new Conference Center at Lake Placid, and other positive momentum such as the destination planning projects throughout the county, it promises to be a terrific year for our organization and the destinations we represent," Smith said.

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