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Reflecting on another year past

Thoughts from Behind the Pressline

During 2011 we laid the foundation to our Digital Main Street, which combined 28 web sites from the North Country region across to Vermont, south to the Capital District and west to Central New York. In 2012 we’ll be inviting other independent publishes to join our network combining their local efforts to provide digital user a common navigation design as they search for news and information from area to area. Each entity will have its own URL and individual identity, but will use a common design and be clustered together, much like a downtown or mall shopping experience. Community news, features and events will create the critical mass needed to attract viewers from around the globe.

We see the creation of the Digital Main Street in the same manner in which we provide printing and delivery services for many independent publishers. By assisting these independent companies we’ve been able to expand our press line from 5 printing units with one output in the late 1980’s to 17 printing units with the capability of producing two products simultaneously. By pooling our resources we can offer services not generally available to small companies.

While digital and mobile growth trends continue to grow, we recognize there is still much value in the printed product. Next month we’ll be increasing our inserting capabilities with the installation of our second inserting machine, further advancing our production capabilities with an eight into one product, complete with inkjet addressing capabilities to compliment our five into one current production unit.

This week we’ll be rolling out a new electronic tear sheet program. Advertisers who currently wait for month’s end to receive a mailing of the individual newspaper pages that their ads appeared on will now receive those tear sheet pages electronically every week immediately upon publication. Advertising customers will now have complete access to every ad they run from this point forward, all completely searchable and free of any additional charges.

Dan Alexander is publisher and CEO of Denton Publications. Reach him at dan@denpubs.com.

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