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Lakes to Locks enters partnership with National Geographic Maps

CROWNPOINT-New York State has announced the launch of a collaboration between National Geographic Maps and the Lakes to Locks Passage to highlight the historic, natural, cultural and recreational attractions along New York's only All-American Road in the collection of America's Byways. This project will create a co-branded website to promote geotourism: tourism that contributes to the economic health of communities by enhancing the geographical character of a place - its environment, culture, aesthetics, heritage and the well-being of its residents.

On the Lakes to Locks Passage Geotourism website, viewers can pinpoint destinations and learn about the region's history, points of interest, ongoing events and outdoor routes and trails. The website encourages national and international travelers to choose sustainable tourism experiences that are distinctive to the region.

"The National Geographic brand will attract visitors seeking the authenticity of people and places - visiting a number of attractions throughout a vacation to truly experience a destination," said Drew Alberti, Lakes to Locks program manager. "Through this collaboration, Lakes to Locks Passage will link established attractions to the special places hidden away in small communities. Local residents and visitors are invited to nominate the landmarks, attractions, activities, events and local foods that define the region's character and distinct appeal."

Online nominations to the interactive MapGuide website are now available at www.lakestolocks.org.

"I am very excited to see this wonderful collaboration develop," said State Sen. Betty Little, chair of the New York State Senate Cultural Affairs, Tourism, Parks and Recreation Committee. "Anyone who has traveled knows the tremendous value in having the local perspective on what to see and do when visiting a region. This geotourism program will tap into the most intimate knowledge available, that of local residents and groups. And, by teaming up with the National Geographic Society, it raises the profile of Lake to Locks Passage to an international stage."

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