Lake George lures Canadian travelers

LAKE GEORGE - Bienvenue. That's what the contingent at the Lake George Regional Chamber of Commerce and Convention & Visitor's Bureau (CVB) was saying April 1-3 at its vendor table during the National Women's Show in Montreal.

Dubbed "The ultimate girl's day out," Lake George was well represented at the show by Janice Fox, Christine Molella and Michael Consuelo, according to Chamber Executive Director Luisa Craige-Sherman. This Adirondack resort village was one of about 300 exhibitors showcasing their wares among the food and wine, cooking demos, celebrities, health and wellness products, fashion shows and home renovation ideas. Only Lake George wasn't offering free makeovers, it was selling itself as a travel destination for Canadian women.

"The Montreal show was a huge hit," Craige-Sherman said in an April 4 e-mail. "Our guides and information flew off the table."

When it comes to attracting Canadian tourists, Lake George Chamber officials have taken a proactive approach to marketing the southern Warren County region, from travel shows and discount cards to Canadian-friendly mascots and a bilingual (English and French) staff and Web site.

The Montreal show was a typical marketing event for the Chamber and only one of several shows the staff attends each year, Craige-Sherman said in a sit-down interview April 1.

"They will be touting the Lake George area and all the things there is to do here," she said.

Such was the case when the Chamber sent representatives to Ontario last October for the annual Toronto Ski, Snowboard & Travel Show and when Craige-Sherman attended the Canadian Snowbird Association's annual Snowbird Extravaganza in January in Florida.

Canadians traveling south from Quebec have a straight shot at the Lake George region by way of Interstate-87, the Adirondack Northway.

On its Web site - lakegeorgechamber.com - the Chamber advertises Lake George with this invitation, "Our 'Queen of the American Lakes' can be your jewel of a vacation playground with an overabundance of things to do for all ages ... or a quiet respite on your own personal island!"

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