Friday's activities at the airport start with the launch of more than 90 balloons beginning at about 5 p.m. These afternoon flights are repeated on Saturday and Sunday.
Both weekend days, morning multiple flights begin at about 6:30 a.m., preceded by breakfast served in an airport hangar, beginning at 5 a.m.
Chasing balloons can be even more fun than watching them launch, and many spectators like the adventure of figuring out routes to drive in following their chosen rig.
Often, spectators assist balloonists' chase crews at touchdown time, helping fold up the massive balloons.
Bring your camera because there are plenty of dramatic photo opportunities - but dogs are barred from the grounds.
The festival concludes with Sunday's late-afternoon launch, when balloons will be available for people to purchase rides.