"Our camp Web site had something in the neighborhood of 30 unique hits on the day before the story aired on The Today Show," said Duntley. "On the day the story aired, the camp Web site received over 800 hits."
In the days following the story, the college continued to receive a much higher level of Web traffic, he added.
"The college's former Dean of graduate studies told me that The Today Show story about our CSI camp is the best national exposure the college has ever received," said Duntley.
The exposure wasn't just helpful for the program and the college, said Duntley. It was also helpful with fostering an interest in forensics and the criminal justice system in general, he said.
"The Today Show story helped to spread the word about our camp and perhaps encouraged interested students to begin pursuing their interests in CSI topics even before entering college," said Duntley. "I think that our CSI camp offers an opportunity for high school students to explore interests that they have had for some time."
(Editor's Note: Check out this story on our Web site, www.denpubs.com, for a link to Duntley's interviews on The Today Show and in the Wall Street Journal.)