LAKE PLACID - As part of the proactive sales effort for the new Conference Center at Lake Placid, representatives from the Olympic Regional Development Authority (ORDA) and the Lake Placid CVB welcomed a group of more than 20 New York State association meeting planners at a reception in Albany on Thursday.
The informal gathering included a brief overview of the facility, introduction to the sales team and welcome messages from Joe Martens, ORDA board chair, Justin Smith, Lake Placid CVB board chair, Ted Blazer, President/CEO of the ORDA and James McKenna, President/CEO of the Lake Placid CVB.
In addition to the sales team, representatives from several Lake Placid lodging properties were in attendance, including the Adirondack Inn, Courtyard by Marriott, High Peaks Resort, Mirror Lake Inn and Northwoods Inn.
"This was a great event to showcase our destination and our new facility," said Blazer. "And this type of casual context allows for greater interaction and relationship-building."
"This is much more valuable than a trade show, where you have limited time with each individual and competitive destinations in attendance," he said. "This type of sales effort certainly gives us more bang for our buck."
The sales strategy for the Conference Center, including booking space and marketing, is being conducted cooperatively by the Lake Placid CVB and ORDA. Collectively, they coordinate hotel bids and proposals, assist groups and attendees in inventing custom programs for meetings and activities, develop comprehensive itineraries and spousal programs and offer centralized accounting and a convenient online reservations system.
"We have commitments from five groups over the next few years that will bring over 3000 people to Lake Placid" said Tracey Ridenour, director of sales and marketing. "This event netted us a few more concrete leads. Everyone is very excited about the new facility."
In addition to this event, the team has been busy with their overall sales strategy, including traditional advertising in appropriate meetings/groups media, soliciting editorial coverage,and more recently, conducting hard hat site tours for meeting planners, association executives and conference committee chairpersons.