ROOST hires sales director for new conference center

ALBANY - The Destination Lake Placid - Regional Office of Sustainable Tourism is pleased to announce the addition of Tracey Ridenour to head their conference sales team.

As Director of Sales and Marketing, Ridenour will lead the meetings and convention sales efforts for Lake Placid and the new Conference Center at Lake Placid, which is slated to open in early 2011. She brings over 20 years of sales and marketing experience to the position, including the operation of her own marketing and communications company, and posts in the corporate environment that include Thomas Cook Travel and Raymond James Financial services. Most recently, she was responsible for marketing and operations at a business within Lake Placid's vacation rental industry.

"This is an exciting time. As an integral part of the Conference Center sales strategy, we have been anticipating the addition of sales and service staff for years," said James McKenna, president of the Regional Office of Sustainable Tourism. "The conference center will serve a key role in achieving our long-term goal of a year-round economy, and this represents the next step in a process that will drive business during our typical off-seasons, and ultimately increase jobs and benefits for our residents," said McKenna.

"An important and unique aspect of this project is that it has been completely funded through Empire State Development, so there will be no resulting debt load to the community," said Ted Blazer, New York Olympic Regional Development Authority President and CEO. "We are poised to hit the ground running."

The sales strategy, including booking space and marketing for the conference center will be conducted cooperatively by the Regional Office of Sustainable Tourism and ORDA, and interim promotional materials for use in ongoing sales efforts, including a sales video and a new website, have already been developed.

"Projects within the sales and marketing strategy are already being implemented," said Arlene Day, director of sales and service. "Space is typically booked more than a year in advance for conferences, and we've already sold space for 2011."

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