Winston Churchill once said, "There is nothing wrong with change, if it is in the right direction."
Beginning next week, Denton Publications is moving in the right direction as it merges the Clinton County Free Trader Today with the North Countryman.
Why, you may ask? It's simple - less is more.
In today's economy, businesses are looking at how they can operate more efficiently and still bring people the goods and services they desire. When examining how Denton Publications could streamline its day-to-day operations, owner and publisher Dan Alexander found the company could better serve its readers and advertisers and have a considerable cost savings by merging the two weekly newspapers. The merger also reduces the amount of paper we use by 30 percent - which will have a positive impact on the environment.
The merger also gives our advertisers the ability to reach more than 16,000 homes with one direct-mailed publication instead of having to purchase advertising in two, as has been done in the past, when target zoning was in vogue
Combining the two papers is also beneficial from the perspective of you, our readers. The North Country is so interconnected, stories of interest in Peru, for example, are often of interest to people in Champlain. And, on the same token, stories of interest to people in other Northern Tier locations like Mooers and Chazy, can be easily identified in Saranac and Dannemora. The communities may be miles apart, but we're all a part of Clinton County, and, on a much larger scale, what we know as the North Country.
When deciding to merge the papers, we also examined a name change. Would the new paper be the Free Trader? North Country Free Trader? North Country Today? The possibilities were endless.
However, rather than get people in both readership areas used to a completely new name, we decided to stick with the North Countryman. While many have become used to the name Clinton County Free Trader Today - which has been around since the early 1980s, we felt it was important to preserve the name of the paper with a much longer-standing history. Just to give you an idea of that history, the date March 1, 1928 marked the first edition of the North Countryman, then operated in the village of Rouses Point. Since then, it's been a source of all things Northern Tier for the people it reaches.