Welcome to the new look of the 'burgh!

Chances are, you've noticed a change or two with the 'burgh. And, they're changes we're hoping better serve you, our readers.

Beginning with this week's edition, the 'burgh is being printed in our own production facility in Elizabethtown. When the 'burgh was started earlier this year, we at Denton Publications chose to partner with Upper Valley Press in North Haverhill, N.H., to print our new weekly publication on a glossy-finish paper stock.

"Early on, we agreed to have the paper printed outside our facility as we agreed it could prove more advantageous to do so," said Daniel E. Alexander, president and publisher of Denton Publications. "Upon recent reflection, both parties agreed it made far more sense for the paper's production to be moved to the Denton facility here in the North Country."

One of the main reasons for making the move from printing out-of-state has been how it has greatly reduced the window of time it takes to produce the 'burgh. Previously, the 'burgh was sent out for printing on Fridays, but not directly-mailed into people's homes until the following Thursday.

"The paper was forced into a situation where copy had to be ready more than a week before the paper was delivered," said Alexander. "Primarily, the deadline structure for the paper was not conducive for the local business community."

With greater control of the production, Denton Publications has now been able to adjust deadlines for the 'burgh to allow more time for submissions from our readers and accommodate our advertisers.

"We are excited about the early response we've received about [the] new schedule and continue to be enthused by the strong community input regarding the paper," said Alexander.

Additionally, Denton Publications now prints the 'burgh on traditional newsprint, wrapped on a bright-white VersoPaper stock. The idea is to keep the attractive covers that jump out at you, our readers, which many of you have said you've come to enjoy. The added benefit is printing on traditional newsprint and VersoPaper is better for the environment because it is easier to recycle.

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