LAKE GEORGE - The seventh edition of the Lake George Elvis Festival is underway this weekend, and organizers say this year's event promises to be the most memorable to date.
Stage performances and the featured Elvis tribute artist competition are all returning to the Lake George Forum, which means four days of activities are again centered in Lake George Village. after a one-year hiatus.
Returning after a smash debut year are the performances by additional tribute artists portraying several other rock stars besides Elvis - including Rod Stewart, Tom Jones, James Brown and Buddy Holly.
The event's popular three-day tribute artist competition will be held at The Forum, and dozens and dozens of entertainers from around the world will be competing for more than $8,000 in cash prizes as they portray Elvis. The winner of the Lake George Elvis Festival will earn a spot in The 2009 Ultimate Elvis Tribute Artist Contest finals, presented in August by Elvis Presley Enterprises in Memphis.
Tickets for the shows are available individually and in packages.
The events include a dinner at the Shoreline Restaurant on Saturday.
The Friday night stage show will present a tribute to rock and roll history, and including artists onstage portraying not only Elvis, but other pop legends.
Saturday's show, titled "Elvis is Back," features Jim Barone of New Jersey, the winner of this year's New England Elvis festival. He'll be portraying The King's early years. This show lineup will begin at 8:30 p.m.
The Festival begins at 7:30 p.m.
Thursday June 3 with opening ceremonies in Shepard Park with a lineup of tribute artists performing classic Elvis tunes.
For more information, a schedule of events and tickets, visit LakeGeorgeElvisFest.com, or call 681-7452, event promoter Jason Sherry said.
"We're really excited to be back at the Lake George Forum, and we know everyone will have a fabulous time," he said.