Area tourism officials have also said that in an uncertain economy, vacationers tend to rediscover nearby destinations they might have once overlooked, and Lake George is close to millions of people who are eager to enjoy an active, affordable getaway.
One thing they all agree on, is that weather is a major factor in ringing the cash register.
The prevailing hot, sunny weather lately has lured thousands of additional visitors to lake George, seeking a respite from the heat.
John Carr, owner of the Moose Tooth Grill and Adirondack Pub & Brewery, distilled the heat-tourism relationship into a few words on Tuesday.
"June's weather was one of the best on record," he said noting that his business receipts were up about 20 percent. "And warm weather mean people drink more beer - that's my theory."